Welcome to IKEA Shopping Centres Russia
Part of the IKEA group, IKEA Shopping Centres Russia develops, owns and manages shopping centres throughout Russia. Inspired by IKEA’s vision, everything we do has one aim — to create a better everyday life for the many people.
This vision has made IKEA what it is today — a family-friendly and much loved brand with recognisable and well-designed products — and the largest home furnishings retailer in the world. And this is the vision that’s driving our business forward, helping us unfold long-term growth for our people and our partners, right across Russia.
Over the last ten years, IKEA Shopping Centres Russia has created a highly-successful format for shopping centre development, extending right across the country. Our shopping centres are called MEGA and each one has IKEA as its anchor tenant. Since opening our first centre, MEGA Teply Stan in 2002, we’ve become the largest shopping centre operator in Russia, with developments throughout the most densely populated regions where we attract a significant number of visitors.
Europe’s retail hot-spot
In recent years, Russia has become Europe’s largest consumer market with an annual retail turnover of EUR 466 billion (2011 figures).
Since the economic crisis, the country has shown a stable recovery and retail turnover has grown faster than other countries in both East and Western Europe. According to Euromonitor International statistics this trend is continuing; in 2011 — retail turnover growth in Russia reached 2.7% YoY — twice as high as Eastern Europe (1.3%) and Western Europe (-0.9%).
Consumer purchasing power continues to improve, although shoppers are particularly motivated by special offers and value for money.
MEGA — a natural launch pad for success
With IKEA at their heart, MEGA centres are supported by high-profile, market-leading anchors such as Auchan, and are filled with an attractive mix of international and world-famous brands like Zara, American Eagle Outfitters, Starbucks, Promod, C&A, Debenhams, The Body Shop, Marks&Spencer, Converse, Victoria’s Secret and many more.
We’re proud to say these brands have all chosen MEGA centres from which to launch themselves into the Russian market.
As part of a successful global retail network, IKEA Shopping Centres Russia offers a compelling retail environment, making us the natural partner for international brands wishing to enter and take advantage of Russia’s fast-developing retail market.
MEGA — a brand for the future
Whenever we open a MEGA centre, it fast becomes the focal point for the region. This is largely due to our high brand recognition throughout Russia. In one year, MEGA advertisements reach 30 million people. Every year, our name appears on 5,000 billboards in outdoor advertisements; we air 217 hours of TV commercials, 83 hours of radio advertising and place 365 pages in print media. This ensures MEGA is the first name that comes to mind when customers wish to go shopping.
MEGA enjoys 96% brand recognition. To our customers, MEGA means many things. It gives them ‘everything under one roof’, has ‘something for everyone’ with a ‘wide selection of brands’ and, of course, is ‘uniquely anchored by IKEA’. Research also tells us that the average visitor spends three hours at MEGA each time they visit, at least twice a month.
Creating the perfect shopping space
With an average of 200 retailers and 130,000 square meters of Gross Leasable Area per MEGA centre, our shopping centres are designed to drive strong sales and footfall. More
- Number of existing centres: 14
- Average number of retailers per centre: 200
- Total visitors per annum: over 254 million
- Total retail space: 2 million square metres
We’re in the business of creating partnerships
At IKEA Shopping Centres Russia, we have two types of customer — our retailers and our shoppers. Building a long-lasting relationship with both is essential for consumer satisfaction, brand loyalty and long-term mutual growth. More
In partnership with shoppers
We don’t simply talk ‘at’ our customers; we create a two-way dialogue that enables us to understand what they want from us, and helps to build consumer loyalty.
That is why we have introduced MEGACARD. Using the MasterCard platform, MEGACARD is a points-based incentive program with additional benefits available only at MEGA centres. Customers can use MEGACARD anywhere in the world to earn loyalty points, and are then able to redeem them at any participating MEGA store.
In partnership with retailers
We know that the relationship with our merchants is key to the success of our shopping centres. That’s why we combine our international experience with local market knowledge to support our retail and brand partners at every step of their retail journey.
With MEGACARD our merchants receive access to a detailed database to learn more about their customers. They also benefit from returning customers redeeming points at their store, which are paid for by MEGA. With our expertise and the MEGACARD program our retail partners can boost their footfall, satisfaction levels, sales and profit margins.
Khimki Business Park — embracing new property markets
Retail isn’t our only specialty. We also own and manage an A-class office park in Khimki, Moscow region. This state-of-the-art glass tower complex is spread over 42,000 square metres and is home to a number of major international businesses including Ford, Abbott, Renault, Volvo, DHL.
We’ve brought the spirit of IKEA into our vision for Khimki Business Park. Our aim is to stimulate creativity, and encourage innovation and business success for all of our tenants.
IKEA around the world
There are more than 300 IKEA stores around the world in 38 countries. Last year, 734 million people visited IKEA stores. In Russia, IKEA has 14 stores, all attached to a MEGA centre.
IKEA Shopping Centres Russia together with Inter IKEA Centre Group and IKANO Retail Centres, make up the shopping centre development arm of the IKEA business. Together, we’re responsible for bringing the IKEA based shopping centre format into Russia, Asia and Europe. With many years’ experience under our collective belt, we’re working in partnership with a large number of national and international brands across 52 shopping centres in operation and 28 under development in 16 countries and over 3.4 million square metres of retail space.